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upstream Strengthens Market Position with Acquisition

CANBERRA, 1 December 2023 - upstream, one of Australia’s best and HubSpot integration and tech agencies, is excited to announce its acquisition of, a digital marketing and HubSpot consultancy. This acquisition represents a strategic move by upstream to enhance its portfolio and deepen its expertise in the digital marketing realm.

Hamma Announce

Ian Hammond, founder of, will join the leadership team at upstream as CEO, bringing a wealth of experience in digital marketing and a nuanced understanding of HubSpot's capabilities. Jack Taylor, the visionary behind upstream’s growth, will focus on broader strategic initiatives, aiming to leverage the strengths of to further enhance upstream's market presence.

Jack Taylor shared his thoughts on the acquisition: "Bringing into the upstream family marks a significant step in our journey towards a more diversified and robust business model. Ian and his team have demonstrated remarkable skill in performance marketing, and their expertise in HubSpot solutions is exactly what we need to strengthen our position in the market."

Ian Hammond also expressed his enthusiasm: "Joining upstream is a fantastic opportunity for to scale our impact and integrate our specialised skills with a company that's leading the way in tech solutions. We're excited to bring our unique approach to performance and content marketing to upstream and collaborate on creating innovative solutions for our clients."

This acquisition is a testament to upstream’s strategic vision in enhancing its capabilities in digital marketing and technology integration. By bringing's niche expertise into its fold, upstream is set to offer an even more comprehensive suite of solutions to its clients.