Understanding the Role of CRM Pipelines and How to Choose the Right CRM System

A well-structured CRM pipeline can help organise your interactions with prospects to align with your sales cycle and forecast potential revenue. However, managing a sales pipeline can be challenging without the right CRM system in place.

What is a Sales or CRM Pipeline?

A sales or CRM pipeline is a visual representation of your sales cycle that helps you logically organise your prospects and predict revenue based on past behaviours, such as conversion rates, average length of the sales cycle, and average contract value. By understanding your numbers, you can forecast the exact amount of new leads needed to meet your sales quota. A CRM pipeline includes the workflow and action items taken by your team members during the sales cycle.

A sales pipeline maps all the touchpoints involved in the sales funnel, from the moment new prospects become aware of your brand to the point where they become loyal customers or clients.

How CRM Pipelines Help You Meet Your Goals

Research from Sales Insights Lab suggests that roughly 5 out of 10 prospects won’t be a good fit for your organisation. Additionally, CallHippo reveals that 30% of leads never receive a follow-up call after initial contact due to zero or poor CRM usage.

Strategically built and executed sales pipelines will help you better qualify prospects and increase your chances of success. Without a proper sales pipeline, you’ll waste time and resources on prospects who aren’t a good fit. An effective sales pipeline software includes qualifying criteria built into the team’s workflow, reducing time wasted on unproductive activities and maximising your sales efforts.

Customising Your CRM Pipeline

With the increasing complexity of modern businesses and market sophistication, having a CRM strategy is a necessity. Customising the following areas will make it easy to measure performance and optimise your efforts:

1. Sales Pipeline Management

Streamline your processes and set up a system to track the progress of deals. With monday sales CRM, you can prioritise leads based on conditional data like deal size, engagement, and industry, and monitor the progress of each deal through a customisable visual interface.

2. Contact Management

Store and organise all the information related to your leads and customers in a single place. monday sales CRM allows you to store unlimited contacts and create enhanced profiles, helping you gain valuable insights on how to best nurture and convert potential customers.

3. Supporting Sales Materials

Keep your entire team on the same page by providing access to important sales documentation and materials. monday sales CRM offers instant access to these resources, ensuring organisation-wide alignment.

4. Data Centralisation

A sales pipeline must be based on real data. monday sales CRM centralises data into a single source of truth, integrating with 37+ popular tools and platforms, and providing advanced reporting dashboards to monitor relevant information.

5. Workflow Automation

Automate recurring activities to allow your team to focus on closing deals. monday sales CRM offers powerful automation recipes to streamline processes and save valuable time.

6. Marketing Operations

Support your entire organisation, including marketing, by integrating email activities with your CRM. monday sales CRM logs sent emails, tracks lead interactions and use personalised email templates to save time.

Modernise Your CRM Pipeline with monday sales CRM

monday sales CRM merges marketing, sales, and customer service with a project management environment to modernise your sales processes. It offers:

• Sales dashboards to monitor relevant metrics

• Custom automation recipes to streamline workflows

• Activity recording to oversee customer interactions

• Email management to track and capitalise on contact activity

• Seamless integrations with 37+ apps and tools

Get to know monday sales CRM by signing up for a free trial below.